This study examines the Singer Sewing Machine Company's strategies for selling family sewing machines on a global scale. In marketing the sewing machine, the American-headquartered Singer focused on ...

Many people take pleasure in sewing as a pastime and it’s an indispensable aptitude for those involved in the fashion sector. Irrespective of your skill level, possessing the appropriate tools is ...

The inquiry "Who invented the sewing machine?" has kept a lot of people talking for many, many years by many different people in many different sewing communities, and rightfully so. The sewing ...

I have been doing Auto Upholstery on my own since 1980. Being self-taught from an early age. I have always been guarded to share any of my knowledge because of competition, but now I realize that I am ...

Author Martha Stewart writes in our 101 Objects Special Issue: Isaac Merritt Singer's sewing machine was a vast improvement upon earlier versions, capable of 900 stitches a minute -at a time when the ...

Threading a sewing machine is a fundamental skill for anyone interested in sewing. Though it may seem daunting at first, it becomes easy with practice. Proper threading ensures smooth stitches and ...

LINCOLN — It seems that Bette Boellstorff never met a sewing machine she didn’t like. Over more than 40 years of collecting, from bidding at farm sales, via tips from neighbors and friends, and ...

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