Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

This hands-on gameplay shows how a wheel loader steering wheel setup enhances realism while clearing a roadblock. We look at control precision, immersion, and why this simulation style is gaining ...

Driven by the artificial intelligence frenzy, Microsoft is internally projecting that water use at its data centers will more than double by 2030 from 2020, including in places that face shortages.

They’re harnessing it to help directors prepare, debate, and decide. by Stanislav Shekshnia and Valery Yakubovich In 2014 Hong Kong–based Deep Knowledge Ventures formally appointed an algorithm to its ...

Many popular apps collect far more personal data than they need to work. These 20 apps quietly gather your photos, location, contacts, and more—and you probably have at least one of them installed ...

You can talk to the chatbot like it's a friendly acquaintance, and it'll help you get a lot done. Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and ...