The Behavioral Stack framework provides a comprehensive understanding of consumer behavior in today's complex markets. It emphasises the interaction of individual psychology, social dynamics, ...

How to balance a concern for human rights with concern for those who depend on jobs in overseas factories? By Kwame Anthony Appiah New retail C.E.O.s are facing unexpected challenges, like tariffs and ...

Lackluster quarterly results from consumer-facing companies including McDonald’s and Harley-Davidson are the latest sign that American shoppers are curbing spending amid shifting U.S. trade policies.

Here's what separates billion-dollar businesses from the ones that barely scrape by: They understand that consumer behaviour isn't random. It's predictable. It's governed by laws as consistent as ...

We offer three tutorials covering the analysis of organism-scale behavior through distinct yet interconnected topics. These topics are rooted in the ideas and tools of the physics of complex systems ...

Jungkeun Kim, Ph.D., brings a strong focus on consumer behavior and expertise in experimental methodology to his new position as an associate professor in the Texas A&M College of Agriculture and Life ...

BrightLocal report reveals consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews. BrightLocal has released a new report analyzing 15 ...

In today’s data-soaked environment, brands are massively underestimating the human element that drives purchase decisions, concludes a new study by The Kearney Consumer Institute (KCI). “Brands have ...

Plastic containers and packaging are everywhere, from water bottles and milk jugs to film products, coatings, cartons, caps, lids and trays. According to the U.S. Environmental Protection Agency, the ...

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Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...