McShane, Blakeley B.; Bradlow, Eric T.; Lynch Jr., John G.; Meyer, Robert J. "Statistical Significance" and Statistical Reporting: Moving Beyond Binary. Journal of Marketing. May2024, Vol. 88 Issue 3, ...

Statistical testing in Python offers a way to make sure your data is meaningful. It only takes a second to validate your data. Having data is only half the battle. How do you know your data actually ...