The 3D development company Unity Technologies, known for its widely used virtual and augmented reality gaming platforms, has spent the past three years working with automakers to help improve areas ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced Unity Forma, a catalyst for digital marketing ...

Automakers are embracing virtual reality with help from a gaming company. Unity Technologies is probably best known for developing mobile games; the company claims 60 percent of the global market uses ...

The company, which counts Volkswagen/Audi, Toyota/Lexus and Nissan as customers, is working alongside manufacturers, using real-time 3D to improve the way automobiles ...

One way for automakers to differentiate themselves from their peers is to enhance the infotainment system. Customers have made it clear they're looking for more than just a traditional driving ...

Mazda partners with Unity to revolutionize in-car experiences, aiming for seamless on-road interactions. Collaboration targets advanced HMI and GUI for Mazda models between 2025-2027, aligning with ...