Craig Macfarlane, chief technology officer of StudentAdvantage.com, smiles incredulously as he studies the numbers: 4.7 million unique users logged onto his company's FansOnly.com Web site in December ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the key reasons why web analytics matters for businesses. At present, ...

I am bullish on Similarweb stock as I believe the company will see sustained multi-year tailwinds from the demand for web-traffic and data analysis. Similarweb operates a platform that allows ...

When you visit a Web site, the communications between your PC and the site's server constitute Web traffic. The amount of traffic and the details of each visit are extremely valuable information to a ...

When it comes to monitoring real-time web traffic, having the right analytics tool is crucial. Both Plausible and Clicky are popular alternatives to Google Analytics, but they offer different ...

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic ...

Analyzing your current data set by comparing it to a previous period or industry benchmarks can enable you to obtain constructive insights and establish meaningful correlations. It can also help you ...

You’ve launched an online campaign. Now how do you measure its success? Despite all the data that can be sliced, diced, scrutinized and parsed, the process of tracking what’s working — and what isn’t ...

BOSTON--(BUSINESS WIRE)--Semrush (NYSE: SEMR), a leading online visibility management and content marketing SaaS platform, announced today that for a limited period of time it would offer certain ...

Google has officially launched Analytics, a robust new web analysis system that provides site owners with traffic metrics and massive amounts of useful marketing data. Based on technology originally ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

When someone first mentioned to me that reports created by running raw access logs through software such as Analog did not meet the needs of high level management, I was caught off guard. “What could ...