How to use analytics to ensure your software launch is a success Your email has been sent Analytics is one of the most overlooked aspects of a software launch. Follow this guide for your next app ...

TEL AVIV, Israel--(BUSINESS WIRE)--ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of App Analytics, now available in beta. Designed specifically for ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies. While marketing analysts are still reviewing GA4 ...

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Odds are your business employs some method of operational analytics or uses another closely related method of data processing with a different name. Whether it’s called hybrid transaction and ...

Large language models (LLMs) are becoming a commodity. A year after ChatGPT’s release, there’s a straightforward formula to launch an AI assistant: Stick a wrapper around GPT-4, hook it up to a vector ...

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Apple is allegedly able to identify a user in analytics it collects, according to security researchers, via a unique identifier that can be associated with a user's iCloud account. As a ...