Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. The post Stop making cost per conversion your KPI — here’s what to ...

Marchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, today announces the launch of Industry Benchmarking ...

Explore how marketers are redefining key performance indicators (KPIs) in the digital age at DigiPlus Fest '25. Learn about ...

Treat uptime as a core KPI, linking it directly to financial health and long-term business resilience. Even small uptime gaps can cost manufacturers thousands in lost productivity and customer trust.

Marchex's benchmarking capability provides businesses with real-time visibility into how they compare to their peers across key performance indicators.

Opposition Leader Sussan Ley has imposed key performance indicators for her frontbench amid pressure to maintain internal ...

Even the most comprehensive data can't capture the emotional and psychological deterioration happening beneath those ...

Keep reading to learn about eight KPIs that can help sharpen contingent workforce ROI.

The Commission reported that both SSHFC and NFSPMC have been performing up to standard and meeting Key Performance Indicators ...

As finance today is more about strategic transformation than just process transformation, this requires the industry to ...

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their ...

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their ...