Abstract: A/B testing plays an essential role in driving firms’ digital product innovation. However, it is astonishing that a majority of the firms around the world have not adopted A/B testing in ...

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. YouTube's title A/B testing is now rolling out ...

Testing products on animals became an industry standard in the cosmetic, chemical, and pharmaceutical industries nearly a century ago. Since that time, it has become clear that these tests cause ...