It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons ...

The pandemic accelerated certain types of ecommerce behavior. B2B marketers should pay attention. The pandemic forced us to drop the "e" from ecommerce. Ecommerce is now just an essential staple of ...

B2B e-commerce has grown considerably. In 2021, online sales through B2B e-commerce sites, login portals, and marketplaces increased 17.8% to $1.63 trillion, from $1.39 trillion in 2020. E-commerce ...

The last few years have seen a rapid rise in B2B ecommerce adoption across industries. Buyers are shifting purchasing to digital channels to streamline operations and gain access to millions of ...

Two prominent research efforts released in Q1-24 on the future of business-to-business (B2B) e-commerce suggest that the marketplace is in bad shape. In February, Forrester Consulting released its ...

Within the B2B market, there are several metrics you can measure, analyze and compare. If you don't want to get drowned in the sea of numbers and graphs, you have to know where and what to look for.