Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October.

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The new modernized Double T logo will be worn on all athletics uniforms beginning with the 2026-27 academic year.

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Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

Texas Tech used a logo strongly resembling the new "flat T" from 1963 to '99—introducing its then-futuristic metallic look for the turn of the century. With the "flat T," the Red Raiders accomplished ...