Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing an Ask AI Mode anything carousel ...

Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured ...

Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.

There are a lot of folks in the community saying that implementing structured data / schema on your pages will help you with AI Search visibility. But few have really tested it until now. And those ...

For ecommerce SEOs, this is a new channel with very different rules. Placement isn’t driven by ads or bids, at least not yet.

The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control ...

What AI rewards is what great B2B marketers have done for years: building trust, being specific and making it easy for buyers ...

Google is once again trying to stake a claim on your desktop. This week, the company announced a new experimental Google app for Windows, available through Search Labs, that aims to make finding ...

Tools like ChatGPT, Claude, Perplexity, and Gemini turn slow keyword hunts, messy content tweaks, and manual audits into focused, 15-minute blocks that ship work and move revenue. The goal is simple, ...

The basic logic of GEO is not about "getting pages crawled," but rather about "getting brands called upon and reliably cited by generative engines." The target audience has expanded from traditional ...

In Cowboy Apocalypse, religion scholar Rachel Wagner examines this new West—a powerful and prevalent American mythology of a ...

While the latest "Conjuring" film did stellar box office, the theatrical release of "Hamilton" and the animated "Light of the World," about the story of Jesus, rounded out this week's Top 10. The ...