You've got 3 seconds. That's how long a potential customer can decide if they trust your business. And in those critical moments, your logo is doing the heavy lifting. I've seen businesses transform ...

Wordmark logos are a powerful tool in a brand's arsenal. They distil a company into a single, striking visual representation made entirely of letters. You've seen them everywhere. Google. FedEx.

When you create, you’re showing the world how you see things. Students like you choose RIT because they recognize that combining technology, art, and design can be the key to unlocking new forms of ...