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How Shein Built a $66B Fast-Fashion Empire | WSJ The Economics Of

YouTubeThe Wall Street Journal

How Shein Built a $66B Fast-Fashion Empire | WSJ The Economics Of

Shein says it’s able to make affordable apparel by monitoring user behavior to predict customer demand and producing items in small quantities. The Chinese e-commerce company known for its $5 T-shirts and $20 cocktail dresses controls 40% of the fast-fashion market share in the U.S., with an estimated $8 billion in sales in the country last ...

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